Create YouTube Audits That Are Designed to Be Reused

This tool uses standard industry formulas for YouTube. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: ER by Views: (((Likes + Comments) / Views)) * 100. ER by Subscribers: (((Likes + Comments + Shares) / Videos) / Subscribers) * 100. ER by Views is the metric most creators and sponsors actually care about, since views — not subscribers — drive the algorithm.

A good engagement rate for YouTube is generally considered to be ER by Views 4% - 8%: Strong engagement — your videos are sparking real discussion and likely being pushed to new audiences. Double down on the formats and topics in your top performers, and build series so viewers return and subscribe.. Excellent is ER by Views > 8%: Exceptional. Your community is deeply invested and your comment sections are alive. This is the territory of viral reach and premium sponsorships. Protect it by staying consistent, featuring your community, and resisting the urge to chase topics outside your niche.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 12 posts on YouTube for a representative sample. You can adjust this in the calculator.

Low YouTube engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for YouTube.

Yes, if you can gather your competitors' public YouTube metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.