Create Instagram Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Instagram. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Likes + Comments + Saves) / Number of Posts) / Followers) * 100. Saves are optional but recommended for a fuller picture.

A good engagement rate for Instagram is generally considered to be 3.5% - 6%: Signifies a healthy and engaged audience. Your content is resonating well. To sustain and boost this, explore advanced strategies like user-generated content campaigns, influencer collaborations, and deeper dives into analytics to refine top-performing content themes. Consistency in engagement is key.. Excellent is Above 6%: Represents outstanding performance and a highly captivated community. Content is likely highly shareable, timely, and perfectly aligned with audience interests. Maintain this by continuing to innovate, foster community through active participation, and consider leveraging this high engagement for brand partnerships or monetization.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 12 posts on Instagram for a representative sample. You can adjust this in the calculator.

Low Instagram engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Instagram.

Yes, if you can gather your competitors' public Instagram metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.