Create Bluesky Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Bluesky. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Likes + Replies + Reposts) / Number of Skeets) / Followers) * 100. Engagement is evolving as the platform grows.

A good engagement rate for Bluesky is generally considered to be 4% - 8%: Strong engagement. Your skeets are resonating with your followers and likely being discovered in custom feeds. You are building a good presence. Continue creating valuable content and engaging with the community.. Excellent is > 8%: Exceptional performance. You are likely an influential voice or a highly active community member. Your content drives significant discussion and reposts. This may involve creating or popularizing custom feeds.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 15 posts on Bluesky for a representative sample. You can adjust this in the calculator.

Low Bluesky engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Bluesky.

Yes, if you can gather your competitors' public Bluesky metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.