Create Twitter/X Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Twitter/X. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Likes + Replies + Retweets) / Number of Tweets) / Followers) * 100. Retweets/Quotes are optional but enhance accuracy.

A good engagement rate for Twitter/X is generally considered to be 1% - 2%: Reflects a solid connection with your audience. Tweets are likely relevant and timely. To improve, focus on creating more shareable content, leveraging multimedia, and fostering deeper discussions within your community.. Excellent is Above 2%: Exceptional performance, indicating a highly engaged and responsive audience. Content is likely viral, highly valuable, or sparks significant debate. Maintain this by consistently delivering quality and engaging in real-time conversations.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 20 posts on Twitter/X for a representative sample. You can adjust this in the calculator.

Low Twitter/X engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Twitter/X.

Yes, if you can gather your competitors' public Twitter/X metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.