Create Reddit Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Reddit. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Upvotes + Comments) / Number of Posts) / Subscribers (for a subreddit)) * 100. For user engagement, consider (Upvotes + Comments) on recent activity relative to Karma or post visibility.

A good engagement rate for Reddit is generally considered to be 5% - 15% (Subreddit Post ER): Strong performance. Posts are well-received, generating significant upvotes and discussion, potentially hitting the subreddit's hot page. Content is highly valuable and tailored to the community.. Excellent is > 15% (Subreddit Post ER) or Consistently High Karma from Contributions: Posts frequently reach the top of subreddits or even r/all. You are a recognized and valued contributor. Content is exceptional, original, and perfectly resonates with the Reddit audience.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 15 posts on Reddit for a representative sample. You can adjust this in the calculator.

Low Reddit engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Reddit.

Yes, if you can gather your competitors' public Reddit metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.