Create Pinterest Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Pinterest. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: ER by Impressions: (((Saves + Comments + Outbound Clicks) / Impressions)) * 100. Saves are Pinterest's most important signal — a pin's save rate predicts how widely Pinterest will distribute it, far more than follower count.

A good engagement rate for Pinterest is generally considered to be ER by Impressions 0.5% - 1%: Strong. Your pins earn saves and clicks, so Pinterest keeps distributing them — often for months. Scale what works by making multiple fresh pins per high-value page or product.. Excellent is ER by Impressions > 1%: Outstanding. Your pins are highly saveable and drive real outbound traffic, the outcome Pinterest optimizes for. Keep publishing fresh pins consistently and build out boards around your top-performing themes.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 20 posts on Pinterest for a representative sample. You can adjust this in the calculator.

Low Pinterest engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Pinterest.

Yes, if you can gather your competitors' public Pinterest metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.