Create Mastodon Audits That Are Designed to Be Reused

This tool uses standard industry formulas for Mastodon. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Favourites + Replies + Boosts) / Number of Toots) / Followers) * 100. Engagement is highly instance and community-dependent.

A good engagement rate for Mastodon is generally considered to be 2% - 5%: Solid engagement within your instance and potentially across the Fediverse. Your toots are resonating. Focus on consistent, valuable contributions and fostering a positive community presence.. Excellent is > 5%: Exceptional performance. You are a well-regarded member of your instance and possibly known across the Fediverse. Your content is frequently boosted and sparks meaningful conversations. This often involves strong community participation and unique insights.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 20 posts on Mastodon for a representative sample. You can adjust this in the calculator.

Low Mastodon engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for Mastodon.

Yes, if you can gather your competitors' public Mastodon metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.