Create LinkedIn Audits That Are Designed to Be Reused

This tool uses standard industry formulas for LinkedIn. Typically, it involves summing up engagements (likes, comments, shares, etc.) over a period, dividing by the number of posts, then dividing by your follower count, and multiplying by 100. The exact formula used is: (((Reactions + Comments + Shares) / Number of Posts) / Followers) * 100. Shares are optional.

A good engagement rate for LinkedIn is generally considered to be 5% - 8%: Signifies strong engagement and that your content is valued by your network. You're likely sharing relevant expertise and fostering discussion. Amplify by engaging with industry trends and sharing diverse content formats.. Excellent is Above 8%: Outstanding performance on LinkedIn. Your content is highly influential and sparks significant conversation. This often involves unique insights, strong personal branding, or very active community management.. However, this can vary by industry and audience size.

We recommend analyzing at least your last 10 posts on LinkedIn for a representative sample. You can adjust this in the calculator.

Low LinkedIn engagement can be due to various factors: content not resonating, posting at wrong times, not using relevant hashtags, or low audience interaction. Our tips section provides specific advice for LinkedIn.

Yes, if you can gather your competitors' public LinkedIn metrics (followers, average likes/comments per post), you can use this tool to estimate their engagement rates and benchmark your own performance.