AI Bluesky Content Generator

The cap is 300 characters — tighter than Threads and Mastodon, looser than nothing else. In practice posts run short and conversational; Bluesky reads more like a group chat than a broadcast channel, and a formal, structured post stands out in the wrong way.

Distribution comes from custom feeds rather than one central algorithm. Users subscribe to feeds built around topics, keywords or curated lists, so a post that hits the right vocabulary lands in a relevant feed and stays there. Working out which feeds cover your subject is worth more than any posting-time analysis.

Starter packs — curated lists new users can follow in one click — are how most accounts on Bluesky actually got their first audience. Getting included in relevant ones does more than months of consistent posting, and the way to get included is to be visibly good at one identifiable subject.

Following back and replying is normal here in a way it isn't on X. The network is small enough that conversation still scales, and the accounts that grew fastest were the ones treating it as a conversation rather than a distribution channel.

Quote-posting to dunk is much less tolerated than on X. The community formed partly in reaction to that dynamic and enforces it socially — quote-posts to add context are fine, quote-posts to hold someone up for ridicule get you blocked at scale.

Links do not appear to be suppressed the way they are on Meta's platforms, which makes Bluesky one of the few networks where you can just post the link. Alt text on images is expected, following the same norm as Mastodon.

Hashtags are supported and lightly used. One or two is fine; they're not the discovery backbone that they are on Mastodon, because custom feeds already do that job.

Automated cross-posting from X with the same cadence and tone. It's obvious, and an account that never replies gets treated as a feed rather than a person.

Thread-style long-form. The 300-character limit and the conversational register mean multi-post essays land worse here than almost anywhere; save those for LinkedIn or a blog and post the link.

Chasing follower counts. The network's value right now is a high reply-to-follower ratio — smaller audience, much higher chance the right person actually reads you.