AI LinkedIn Content Generator

Roughly 210 characters — two or three short lines — is all a reader sees before LinkedIn truncates the post. Expanding it is an explicit action, and posts that get expanded and dwelled on get pushed further. So the first two lines are not an introduction; they are the entire pitch for reading the rest.

The openers that earn the expand are concrete and slightly uncomfortable: a number that seems wrong, an admission, a claim that contradicts the consensus in your industry. The openers that fail are role descriptions ("As a founder in the SaaS space...") and gratitude framing ("Thrilled to announce..."), both of which tell the reader exactly how predictable the rest will be.

Write in short paragraphs with real line breaks. One to three sentences, then white space. This is not an aesthetic preference — LinkedIn is read on a phone, in a narrow column, between meetings, and a solid block of eight lines reads as work.

Skip the artificial line-break-per-sentence style that took over the feed a few years ago; it now reads as a tell. And avoid the pyramid of emoji bullets. A post can be well-formatted without being visually costumed.

LinkedIn suppresses reach on posts containing outbound links. The near-universal workaround is to put the link in the first comment and say so in the post. It's slightly awkward and it consistently outperforms the alternative.

Comments weigh far more than reactions, and comments with substance weigh more than "Great post!" — so does your own reply to them. The first sixty to ninety minutes after publishing does most of the work; if you post and walk away for the day, you've thrown away the window.

Tag people only when they're genuinely relevant. Mass-tagging ten contacts to force impressions is visible to everyone and reads exactly as what it is.

The fake-humility story arc — a hardship, a stranger's wisdom, a lesson about business. It was effective for about eighteen months and is now a genre readers actively avoid.

Writing for your peers instead of your buyers. Posts that impress other people in your job function rarely reach the people who'd hire you.

Posting only when you have something to sell. An account that appears twice a year with a launch has no standing distribution to launch into.