Bluesky Growth Playbook

The complete guide to growing on Bluesky in 2026 — AT Protocol, custom feeds, starter packs, post craft, and reply culture.

Jump to module

Module 1: Why Bluesky in 2026

  • The state of Bluesky in 2026
  • What AT Protocol actually changes
  • Who Bluesky is for (and who it isn't)

Module 2: Setting Up Your Profile & Handle

  • Picking a handle (and using a domain handle)
  • Bio that signals what you'll post about
  • Pinned post strategy

Module 3: Custom Feeds & Starter Packs

  • Why discovery on Bluesky runs through feeds, not algorithms
  • Starter packs as a growth lever
  • Submitting your work to existing feeds

Module 4: Post Anatomy & 300-Char Craft

  • The Bluesky character limit and what fits
  • Hooks that work in 300 characters
  • Threads, replies, and quote-posts

Module 5: Reply Culture & Quote-Posts

  • The Bluesky reply norm
  • When to quote-post vs reply
  • Tone calibration

Module 6: Building Your First 1,000 Followers

  • The 30-day plan
  • The chicken-and-egg problem and how to solve it
  • What to do when growth plateaus

Module 7: Bluesky-Specific Bolta Workflow

  • Which presets fit Bluesky best
  • Optimal posting cadence
  • The Hunter + Hype-Man combo on Bluesky

Module 8: Common Bluesky Mistakes

  • The mistakes that kill new accounts
  • Behaviors that get you muted
  • The one thing that always works