Voice DNA & Brand Agents

The deep course on Voice DNA — training, refining, auditing, and running multi-voice workspaces so every post sounds unmistakably yours.

Jump to module

Module 1: What Voice DNA Is (and Isn't)

  • The four layers of Voice DNA
  • The line between voice and persona
  • Why "tone" alone isn't enough

Module 2: Training Voice From Writing Samples

  • How many samples is enough
  • What a great sample looks like
  • Common mistakes when picking samples

Module 3: Training Voice From Connected Socials

  • When connecting an account is the right call
  • When it isn't (rebrand, voice shift)
  • How to mix sample-trained and account-trained voice

Module 4: Auditing Voice Drift

  • The signals that your voice is drifting
  • The weekly skim and the quarterly audit
  • How to course-correct without rewriting everything

Module 5: Multi-Voice Workspaces

  • Founder voice vs brand voice
  • Running multiple voice profiles in one workspace
  • When to spin up a separate workspace instead

Module 6: Persona Refinement — The Five Blocks

  • PERSONALITY / TONE / STYLE / AVOID / MINDSET refresh
  • How persona interacts with voice
  • Editing personas without breaking the voice

Module 7: Editing as Training

  • Edit, don't rewrite
  • The signal each edit type sends to the agent
  • How to stop training the wrong patterns

Module 8: When to Spin Up a New Voice Profile

  • Signs your existing profile can't stretch any further
  • The cost of multiple voices
  • The migration path from one voice to two