Social Media Image Sizes (2026)
The complete, up-to-date social media image size guide for 2026 — every post, story, profile, cover, and banner dimension for Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads.
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Square post | 1080 × 1080 | 1:1 | Safe classic feed size; crisp on all devices. |
| Portrait post | 1080 × 1350 | 4:5 | Takes the most vertical feed space — best for reach. |
| Landscape post | 1080 × 566 | 1.91:1 | Widescreen feed images. |
| Story / Reel | 1080 × 1920 | 9:16 | Keep text in the central 1080×1420 safe zone. |
| Profile photo | 320 × 320 | 1:1 | Displays as a circle; upload at least 320px. |
| Reels cover | 1080 × 1920 | 9:16 | Grid crop shows the center 1:1 area. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Shared post | 1200 × 630 | 1.91:1 | Standard link/post image; also the ideal OG image size. |
| Square post | 1080 × 1080 | 1:1 | Strong mobile feed presence. |
| Story | 1080 × 1920 | 9:16 | Full-screen vertical. |
| Cover photo | 851 × 315 | 2.7:1 | Displays differently on mobile vs desktop — keep key content centered. |
| Profile photo | 360 × 360 | 1:1 | Shown as a circle. |
| Event cover | 1920 × 1005 | 1.91:1 | High-res event header. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| In-stream image | 1600 × 900 | 16:9 | Single image posts; 16:9 avoids awkward crops. |
| Square image | 1200 × 1200 | 1:1 | Good for carousels and quotes. |
| Header / banner | 1500 × 500 | 3:1 | Profile banner. |
| Profile photo | 400 × 400 | 1:1 | Displays as a circle. |
| Card image | 1200 × 628 | 1.91:1 | Summary-with-large-image link cards. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Shared post image | 1200 × 627 | 1.91:1 | Standard single-image post. |
| Square post | 1080 × 1080 | 1:1 | Strong on mobile feeds. |
| Portrait post | 1080 × 1350 | 4:5 | Maximizes feed real estate. |
| Personal banner | 1584 × 396 | 4:1 | Profile cover image. |
| Profile photo | 400 × 400 | 1:1 | Circular crop. |
| Company logo | 300 × 300 | 1:1 | Square company page logo. |
| Company cover | 1128 × 191 | 5.9:1 | Company page banner. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Video / canvas | 1080 × 1920 | 9:16 | Full-screen vertical; keep captions out of UI edges. |
| Cover / thumbnail | 1080 × 1920 | 9:16 | Feed shows a center crop near 1:1. |
| Profile photo | 200 × 200 | 1:1 | Upload larger; displays as a circle. |
| Carousel image | 1080 × 1920 | 9:16 | Photo-mode posts. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Thumbnail | 1280 × 720 | 16:9 | Min 640px wide; under 2MB. |
| Channel banner | 2560 × 1440 | 16:9 | Safe area 1546×423 is visible on all devices. |
| Profile picture | 800 × 800 | 1:1 | Displays as a circle. |
| Shorts | 1080 × 1920 | 9:16 | Vertical short-form video. |
| Video (standard) | 1920 × 1080 | 16:9 | 1080p horizontal upload. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Standard pin | 1000 × 1500 | 2:3 | The recommended ratio; best distribution. |
| Square pin | 1000 × 1000 | 1:1 | Works for product shots. |
| Long pin | 1000 × 2100 | 1:2.1 | Infographics; don't exceed ~2.1:1. |
| Profile photo | 165 × 165 | 1:1 | Upload larger; circular crop. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Square post | 1080 × 1080 | 1:1 | Reliable default in the feed. |
| Portrait post | 1080 × 1350 | 4:5 | Tallest allowed; great for reach. |
| Landscape post | 1080 × 566 | 1.91:1 | Widescreen images. |
| Profile photo | 400 × 400 | 1:1 | Circular crop. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Post image | 1200 × 675 | 16:9 | Wide images display fully; keep under ~1 MB per image. |
| Square post | 1080 × 1080 | 1:1 | Reliable in-feed crop. |
| Profile banner | 1500 × 500 | 3:1 | Header behind the avatar. |
| Avatar | 400 × 400 | 1:1 | Displays as a circle. |
| Format | Size (px) | Ratio | Notes |
|---|---|---|---|
| Post image | 1280 × 720 | 16:9 | Images over ~8 MB are downscaled server-side. |
| Square post | 1080 × 1080 | 1:1 | Good for graphics and quotes. |
| Profile header | 1500 × 500 | 3:1 | Banner at the top of your profile. |
| Avatar | 400 × 400 | 1:1 | Shown as a rounded square. |
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Frequently asked questions
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