30-day content calendar for saas founders
A 30-post SaaS content calendar focused on customer problems, product demonstrations, useful lessons, and evidence. Includes specific hooks, assets, and calls to action.
Your complete 30-post plan
Free CSV for Google Sheets or Excel. No signup required. Copy the spreadsheet text, download the file, or share this page. The template is written in English.
Day numbers are a suggested sequence. Add your own dates and adjust the pace. These are starting prompts, so replace placeholders and review facts before posting.
Batch your assets before writing
Record one real product workflow, capture three screenshots with test data, and write down five customer questions. Use support notes without personal details to choose topics. Keep a source for every metric you publish.
Adapt the plan to your business
Replace placeholders with verified examples from your product. Use synthetic data in screenshots. Get permission for customer names and quotes. Label illustrative examples, and do not invent results, testimonials, or launch dates.
All 30 post ideas, with hooks and asset briefs
Suggested channels: LinkedIn / X / Threads. Choose the channels your audience already uses.
Day 1 · Text
The spreadsheet people use before they find [product].
Describe one manual workflow and why it becomes painful.
- Prepare
- Anonymized workflow notes
- Suggested call to action
- How are you handling this today?
Day 2 · Video
Here's [task] from start to finish in [product].
Demonstrate the complete workflow without skipping a required step.
- Prepare
- Screen recording with test data
- Suggested call to action
- Try this workflow through our product link.
Day 3 · Carousel
Three signs [workflow] needs a better process.
Use concrete failure examples rather than invented industry statistics.
- Prepare
- Three process diagrams
- Suggested call to action
- Save this for your next workflow review.
Day 4 · Text
A feature request that changed how we think about [problem].
Share an anonymized customer question and what you learned.
- Prepare
- Approved or anonymized request summary
- Suggested call to action
- What would you need this feature to do?
Day 5 · Screenshot
One setting that makes [task] easier.
Explain an existing setting and its limits.
- Prepare
- Product screenshot with synthetic data
- Suggested call to action
- Check this setting in your workspace.
Day 6 · Text
What we deliberately left out of [feature].
Explain a real product tradeoff and who it affects.
- Prepare
- Product decision notes
- Suggested call to action
- Would you make the same tradeoff?
Day 7 · Carousel
Your first week with [product]: a practical checklist.
List three achievable setup steps and a meaningful first result.
- Prepare
- Setup screenshots with test data
- Suggested call to action
- Use this checklist during your trial.
Day 8 · Video
A support question, answered on screen.
Show the exact steps for a recurring support issue.
- Prepare
- Screen recording with no customer data
- Suggested call to action
- Save this if you run into the same issue.
Day 9 · Text
The mistake I made building our first version.
Describe a real mistake, its consequence, and the change made.
- Prepare
- Founder notes or an old approved screenshot
- Suggested call to action
- What would you have tried instead?
Day 10 · Screenshot
Before and after we simplified [screen].
Compare two real versions and explain the removed friction.
- Prepare
- Two screenshots with synthetic data
- Suggested call to action
- Tell us which version is clearer.
Day 11 · Carousel
Questions to ask before choosing software for [task].
Cover workflow fit, data handling, pricing, and support.
- Prepare
- Four neutral comparison cards
- Suggested call to action
- Save this for your next evaluation.
Day 12 · Text
Why [popular workaround] works until it doesn't.
Explain when the workaround is sufficient and its actual limits.
- Prepare
- A worked example using synthetic data
- Suggested call to action
- What is your current workaround?
Day 13 · Video
Turn [input] into [output], using a real example.
Demonstrate one input and the resulting output without a guaranteed outcome.
- Prepare
- Product capture with a clearly labeled example
- Suggested call to action
- Try it with your own input.
Day 14 · Text
A customer question we should have answered on day one.
Answer a recurring pre-purchase question directly.
- Prepare
- Anonymized question and verified answer
- Suggested call to action
- What else should we explain?
Day 15 · Carousel
Where [product] fits in an existing tool stack.
Show verified integrations and manual steps where integrations do not exist.
- Prepare
- Simple accurate workflow diagram
- Suggested call to action
- Tell us which tools you already use.
Day 16 · Screenshot
A small improvement shipped this week.
Show a genuinely released change and explain the user benefit.
- Prepare
- Current release screenshot with test data
- Suggested call to action
- Read the release notes for details.
Day 17 · Text
A metric we stopped chasing, and why.
Discuss a real measurement decision without claiming unsupported results.
- Prepare
- Metric definition or anonymized chart
- Suggested call to action
- Which metric tells you the most?
Day 18 · Video
How to recover when [common error] happens.
Demonstrate supported recovery steps and when to contact support.
- Prepare
- Reproduced error using a test account
- Suggested call to action
- Save the recovery steps.
Day 19 · Carousel
What a good [output] looks like.
Compare illustrative weak and strong examples, explicitly labeled.
- Prepare
- Example outputs with synthetic information
- Suggested call to action
- Use this checklist to review your next output.
Day 20 · Text
The part of [workflow] that should stay human.
Explain a real approval or judgment step in your product.
- Prepare
- Workflow notes
- Suggested call to action
- Where do you keep a human review?
Day 21 · Screenshot
A shortcut for users who repeat [task].
Show an existing reusable configuration or template.
- Prepare
- Test-data configuration screenshot
- Suggested call to action
- Save the configuration for your next run.
Day 22 · Text
Who [product] is a good fit for today.
Describe current fit and limits using real capabilities.
- Prepare
- Current product capability list
- Suggested call to action
- Tell us about your workflow before choosing a plan.
Day 23 · Carousel
The hidden work around [task].
Map preparation, execution, review, and follow-up without unsupported time claims.
- Prepare
- Four-step process illustration
- Suggested call to action
- Which step takes the most effort?
Day 24 · Video
One feature, demonstrated with a beginner's example.
Use a simple example and explain the expected output.
- Prepare
- Screen recording with labeled sample data
- Suggested call to action
- Follow the steps in your own workspace.
Day 25 · Text
What we learned from [real experiment].
Describe hypothesis, method, observation, and limitation.
- Prepare
- Verified experiment notes
- Suggested call to action
- What would you test next?
Day 26 · Screenshot
The template our team actually uses for [task].
Share a genuine reusable template without internal sensitive information.
- Prepare
- Clean template with synthetic values
- Suggested call to action
- Copy the structure for your own team.
Day 27 · Carousel
Five customer questions, answered without a sales pitch.
Choose recurring questions and give factual answers.
- Prepare
- Question-and-answer cards
- Suggested call to action
- Send the question we missed.
Day 28 · Text
An integration we use, and the step it doesn't automate.
Describe an existing integration and its actual boundary.
- Prepare
- Verified integration workflow
- Suggested call to action
- Does this match the way your team works?
Day 29 · Video
A month of improvements, shown in one workflow.
Demonstrate released improvements without announcing unfinished work.
- Prepare
- Current product screen recording
- Suggested call to action
- Read the linked release notes.
Day 30 · Text
Next month, we're focusing on [confirmed problem].
Share an honest priority and invite examples without promising a release date.
- Prepare
- Approved roadmap priority
- Suggested call to action
- Show us where this problem appears in your workflow.
Frequently asked questions
Can I use this calendar without signing up?
Yes. All 30 post ideas are visible here. Copy the CSV or download it without an account or email address.
Does this schedule or publish posts?
No. This is a planning spreadsheet. Add dates, adapt the hooks, prepare your assets, and review every post before publishing. Bolta can help turn your plan into drafts and an approval workflow.
Do I need to post every day?
No. Day numbers show the sequence, not a required cadence. Use three posts a week for ten weeks, or choose the ideas that fit your available time.
How do I open the CSV?
Open it in Excel or import it into Google Sheets. The file includes a blank planned-date column, platform suggestions, formats, hooks, briefs, asset notes, calls to action, and a draft status. It contains no macros.
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