30-day content calendar for real estate agents
A 30-post real estate calendar covering buyer questions, listing walkthroughs, seller preparation, and useful local knowledge. Includes hooks and visual briefs.
Your complete 30-post plan
Free CSV for Google Sheets or Excel. No signup required. Copy the spreadsheet text, download the file, or share this page. The template is written in English.
Day numbers are a suggested sequence. Add your own dates and adjust the pace. These are starting prompts, so replace placeholders and review facts before posting.
Batch your assets before writing
Record one permitted property walkthrough, photograph five property details, and film three short answers to questions clients actually ask. Collect verified local resources and current listing facts before writing captions.
Adapt the plan to your business
Replace placeholders with verified property and market details. Obtain seller and client permission. Use inclusive language and avoid demographic steering, investment guarantees, or legal advice. Market figures need a dated, named source.
All 30 post ideas, with hooks and asset briefs
Suggested channels: Instagram / Facebook / LinkedIn. Choose the channels your audience already uses.
Day 1 · Carousel
Before your first viewing, write down these three things.
Explain budget, practical requirements, and questions for the agent.
- Prepare
- Three neutral checklist slides
- Suggested call to action
- Save this for your next viewing.
Day 2 · Reel
A walkthrough of [property], starting at the entrance.
Show the actual layout without hiding material features.
- Prepare
- Seller-approved continuous walkthrough
- Suggested call to action
- Ask for the current listing details.
Day 3 · Photo
One property detail buyers often overlook.
Show storage, access, or another practical feature.
- Prepare
- Accurate property detail photo
- Suggested call to action
- What detail matters most to you?
Day 4 · Carousel
What a listing price does and does not tell you.
Explain asking price versus a completed sale without predicting returns.
- Prepare
- Simple labeled comparison slides
- Suggested call to action
- Ask for relevant recent comparable sales.
Day 5 · Reel
A question I heard from a first-time buyer this week.
Answer one real process question without naming the client.
- Prepare
- Agent explanation and checklist
- Suggested call to action
- Leave another process question below.
Day 6 · Photo
A public resource worth knowing in [area].
Feature a library, park, or civic resource using verified information.
- Prepare
- Resource photo and official information link
- Suggested call to action
- Save the official link for your visit.
Day 7 · Carousel
Preparing for property photos without a full renovation.
List cleaning, lighting, and decluttering steps.
- Prepare
- Consented before-and-after room images
- Suggested call to action
- Save this seller preparation checklist.
Day 8 · Reel
How I prepare for a listing appointment.
Show the research and questions you bring.
- Prepare
- Anonymized preparation notes
- Suggested call to action
- Ask what to bring to your appointment.
Day 9 · Photo
The floor plan question a photo cannot answer.
Explain why buyers should check dimensions and layout in person.
- Prepare
- Approved floor plan with verified dimensions
- Suggested call to action
- Bring your measurements to the viewing.
Day 10 · Carousel
Offer accepted: questions to ask about the next steps.
Outline common stages and note that timing varies by location and transaction.
- Prepare
- Process checklist without fixed deadlines
- Suggested call to action
- Discuss your timeline with your agent.
Day 11 · Reel
One room, three details to check during a viewing.
Demonstrate light, access, and storage checks.
- Prepare
- Approved room walkthrough
- Suggested call to action
- Save these checks for your next visit.
Day 12 · Photo
This week's listing update for [property].
State current status and verified changes with no false urgency.
- Prepare
- Current approved listing image
- Suggested call to action
- Request the latest availability.
Day 13 · Carousel
Questions to ask before choosing an agent.
Cover communication, experience, fees, and services.
- Prepare
- Four question cards
- Suggested call to action
- Use these questions in your next conversation.
Day 14 · Reel
A local errand route, shown in real time.
Show access to public amenities without describing who should live there.
- Prepare
- Public route footage without identifiable bystanders
- Suggested call to action
- Check the route against your own needs.
Day 15 · Photo
A tool I use to keep a sale organized.
Show an anonymized checklist, never a client's personal data.
- Prepare
- Blank transaction checklist
- Suggested call to action
- Ask for the blank checklist.
Day 16 · Carousel
Which documents should you ask about before listing?
Give general preparation questions and recommend local professional guidance.
- Prepare
- Document categories without personal records
- Suggested call to action
- Confirm requirements with your local adviser.
Day 17 · Reel
What I can show in a 30-second listing tour.
Highlight three verified features and invite a full viewing.
- Prepare
- Seller-approved feature clips
- Suggested call to action
- Book a viewing for the complete picture.
Day 18 · Photo
A client milestone, shared with permission.
Describe a genuine milestone without sharing sensitive transaction details.
- Prepare
- Approved milestone photo or neutral keys image
- Suggested call to action
- Tell us which stage you're preparing for.
Day 19 · Carousel
Reading local market figures without losing the context.
Explain date range, geography, and sample size for a sourced report.
- Prepare
- Dated charts with visible source
- Suggested call to action
- Read the original report through the link.
Day 20 · Reel
Why I ask sellers about [practical property detail].
Explain how accurate information helps prospective buyers.
- Prepare
- Neutral demonstration of the detail
- Suggested call to action
- Add it to your preparation notes.
Day 21 · Photo
The entrance to [property], from the street.
Show actual access and explain viewing arrangements.
- Prepare
- Approved exterior photo
- Suggested call to action
- Check current viewing times.
Day 22 · Carousel
Planning a move: tasks to discuss early.
Cover removals, utilities, address updates, and timeline coordination.
- Prepare
- Four practical planning cards
- Suggested call to action
- Save this moving checklist.
Day 23 · Reel
A common listing description, translated into plain language.
Explain one term without asserting a legal definition.
- Prepare
- Agent speaking and a neutral example
- Suggested call to action
- Which listing phrase should I explain next?
Day 24 · Photo
A local business useful during a move.
Feature a verified service and disclose any referral relationship.
- Prepare
- Business image with permission
- Suggested call to action
- Compare providers for your own situation.
Day 25 · Carousel
What to note immediately after a viewing.
Capture questions, condition observations, and follow-up items.
- Prepare
- Blank viewing notes template
- Suggested call to action
- Save this before your next viewing.
Day 26 · Reel
Behind the scenes of an open-house setup.
Show permitted signage, materials, and preparations.
- Prepare
- Setup footage before attendees arrive
- Suggested call to action
- Check confirmed open-house details.
Day 27 · Photo
This property's [feature], shown without a wide-angle lens.
Give an accurate view and verified dimensions where available.
- Prepare
- Unaltered feature photo
- Suggested call to action
- Arrange a viewing to assess it yourself.
Day 28 · Carousel
Three questions clients asked this month.
Answer anonymized process questions with local caveats.
- Prepare
- Question-and-answer slides
- Suggested call to action
- Send your next question.
Day 29 · Reel
How I follow up after a viewing.
Explain your actual process and communication preferences.
- Prepare
- Blank follow-up checklist
- Suggested call to action
- Tell us how you prefer to receive updates.
Day 30 · Photo
Planning to buy or sell next season? Start with a conversation.
Offer a realistic preparation discussion without a guaranteed outcome.
- Prepare
- Agent portrait with contact details
- Suggested call to action
- Book a conversation about your timeline.
Frequently asked questions
Can I use this calendar without signing up?
Yes. All 30 post ideas are visible here. Copy the CSV or download it without an account or email address.
Does this schedule or publish posts?
No. This is a planning spreadsheet. Add dates, adapt the hooks, prepare your assets, and review every post before publishing. Bolta can help turn your plan into drafts and an approval workflow.
Do I need to post every day?
No. Day numbers show the sequence, not a required cadence. Use three posts a week for ten weeks, or choose the ideas that fit your available time.
How do I open the CSV?
Open it in Excel or import it into Google Sheets. The file includes a blank planned-date column, platform suggestions, formats, hooks, briefs, asset notes, calls to action, and a draft status. It contains no macros.
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