30-day content calendar for restaurants
A 30-post restaurant calendar built around dishes, the people behind them, and practical reasons to visit. Includes hooks, shot lists, and calls to action.
Your complete 30-post plan
Free CSV for Google Sheets or Excel. No signup required. Copy the spreadsheet text, download the file, or share this page. The template is written in English.
Day numbers are a suggested sequence. Add your own dates and adjust the pace. These are starting prompts, so replace placeholders and review facts before posting.
Batch your assets before writing
Before service, photograph three dishes, record the chef preparing one, and capture the room before guests arrive. Ask two team members for a short introduction. This gives you reusable assets for the first week without interrupting service.
Adapt the plan to your business
Replace bracketed details with your actual menu, hours, and booking link. Get permission before showing guests or quoting reviews. Verify prices and availability before publishing. Use only offers you actually run.
All 30 post ideas, with hooks and asset briefs
Suggested channels: Instagram / Facebook. Choose the channels your audience already uses.
Day 1 · Reel
The last 10 seconds before [signature dish] reaches your table.
Show the final plating sequence and explain one finishing touch.
- Prepare
- Three clips: plating, garnish, pass
- Suggested call to action
- Save this for your next visit.
Day 2 · Photo
Meet the person who starts our kitchen's day.
Introduce a prep team member and the task they take pride in.
- Prepare
- Consented staff portrait
- Suggested call to action
- Say hello when you stop by.
Day 3 · Carousel
Your first visit to [restaurant]: what to order.
Suggest a starter, main, and dessert using current menu items.
- Prepare
- Three menu-item photos
- Suggested call to action
- Send this to your dinner partner.
Day 4 · Story
Window seat or counter seat?
Show two real seating options and invite a preference.
- Prepare
- Two room photos before opening
- Suggested call to action
- Vote for your favorite spot.
Day 5 · Reel
What goes into our [sauce] before you taste it.
Explain three ingredients without claiming a secret recipe.
- Prepare
- Ingredients and stirring clip
- Suggested call to action
- Which dish would you try it with?
Day 6 · Photo
Tonight's special is [dish]. Here's why.
Explain the seasonal ingredient and confirm availability.
- Prepare
- Special photographed in natural light
- Suggested call to action
- Check today's menu through our profile.
Day 7 · Carousel
Planning a group dinner? Start with these details.
Explain actual group size, booking process, and dietary inquiry steps.
- Prepare
- Table layout and menu images
- Suggested call to action
- Send us your date and group size.
Day 8 · Reel
From delivery crate to [dish].
Follow one ingredient through preparation and serving.
- Prepare
- Delivery, prep, and finished plate
- Suggested call to action
- Save this if you like seeing the process.
Day 9 · Photo
The neighborhood place our team keeps recommending.
Highlight a nearby independent business with permission.
- Prepare
- Exterior of the featured business
- Suggested call to action
- What local place should we feature next?
Day 10 · Story
What would you ask our chef?
Collect questions to answer in a later post.
- Prepare
- Chef portrait with permission
- Suggested call to action
- Leave a question for the kitchen.
Day 11 · Carousel
Three ways to enjoy [menu ingredient].
Compare three real dishes featuring the same ingredient.
- Prepare
- One photo per dish
- Suggested call to action
- Which would you order first?
Day 12 · Reel
A quieter look at our dining room before service.
Show the room setup and explain the atmosphere.
- Prepare
- Room, table settings, and lighting
- Suggested call to action
- Plan your visit through our profile.
Day 13 · Photo
Our [dessert] starts here.
Tell the origin of a dessert or its ingredient choice.
- Prepare
- Dessert and one ingredient close-up
- Suggested call to action
- Tag your dessert person.
Day 14 · Carousel
Visiting us this weekend? A quick guide.
List current hours, directions, parking options, and reservation steps.
- Prepare
- Exterior, entrance, and simple directions
- Suggested call to action
- Save this before you set off.
Day 15 · Reel
One question from last week's chef Q&A.
Answer a real collected question in plain language.
- Prepare
- Chef speaking and relevant preparation clip
- Suggested call to action
- Ask your next question below.
Day 16 · Story
What should we show you next: prep or plating?
Let followers choose the next behind-the-scenes topic.
- Prepare
- Prep and plating snapshots
- Suggested call to action
- Vote in the poll.
Day 17 · Photo
The supplier behind our [ingredient].
Credit a verified supplier and explain why you work together.
- Prepare
- Supplier image used with permission
- Suggested call to action
- Visit their profile to learn more.
Day 18 · Carousel
Ordering for different preferences at one table.
Explain menu choices and how to ask staff about ingredients. Do not promise allergen safety.
- Prepare
- Current menu items with clear labels
- Suggested call to action
- Contact us about your dietary needs before visiting.
Day 19 · Reel
Watch [dish] change from start to finish.
Record a short preparation sequence with a finished plate payoff.
- Prepare
- Four preparation clips
- Suggested call to action
- Share this with someone who would order it.
Day 20 · Photo
A guest told us [approved review excerpt].
Quote an authentic review with permission and thank the guest.
- Prepare
- Dish photo and approved quote
- Suggested call to action
- Tell us what you enjoyed on your last visit.
Day 21 · Story
This week's hours, all in one place.
Confirm opening times and any planned changes.
- Prepare
- Simple hours graphic
- Suggested call to action
- Save the hours before planning your visit.
Day 22 · Carousel
How we choose a new menu item.
Describe tasting, team feedback, and availability checks.
- Prepare
- Test plate and team tasting with permission
- Suggested call to action
- What ingredient would you like to see?
Day 23 · Reel
Our team's favorite bite of [dish].
Ask one team member to describe their favorite current menu item.
- Prepare
- Team member and dish close-up
- Suggested call to action
- Try their recommendation next time.
Day 24 · Photo
A table for [occasion], set before you arrive.
Show an actual occasion setup without inventing a package.
- Prepare
- Prepared table without guest faces
- Suggested call to action
- Ask us about your occasion.
Day 25 · Carousel
Takeaway from [restaurant]: what to know.
Explain current pickup process, packaging, and available items.
- Prepare
- Order bag and pickup location
- Suggested call to action
- Use our official ordering link.
Day 26 · Story
Choose our next close-up: [dish A] or [dish B].
Poll between two available menu items.
- Prepare
- Two dish photos
- Suggested call to action
- Vote for tomorrow's feature.
Day 27 · Reel
The dish you voted for, up close.
Film the winning dish and reference the genuine poll result.
- Prepare
- Three texture and plating shots
- Suggested call to action
- Would this be your next order?
Day 28 · Photo
The small detail our front-of-house team checks every night.
Explain a specific service preparation habit.
- Prepare
- Menu setup or table check
- Suggested call to action
- What makes a meal memorable for you?
Day 29 · Carousel
Five moments from this month at [restaurant].
Recap real dishes, team stories, and events already shared.
- Prepare
- Five approved images from the month
- Suggested call to action
- Which moment was your favorite?
Day 30 · Photo
Next month at [restaurant]: what we're preparing.
Share one confirmed upcoming change or seasonal item.
- Prepare
- Honest preparation preview
- Suggested call to action
- Follow for the confirmed details.
Frequently asked questions
Can I use this calendar without signing up?
Yes. All 30 post ideas are visible here. Copy the CSV or download it without an account or email address.
Does this schedule or publish posts?
No. This is a planning spreadsheet. Add dates, adapt the hooks, prepare your assets, and review every post before publishing. Bolta can help turn your plan into drafts and an approval workflow.
Do I need to post every day?
No. Day numbers show the sequence, not a required cadence. Use three posts a week for ten weeks, or choose the ideas that fit your available time.
How do I open the CSV?
Open it in Excel or import it into Google Sheets. The file includes a blank planned-date column, platform suggestions, formats, hooks, briefs, asset notes, calls to action, and a draft status. It contains no macros.
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