Customer Acquisition Cost (CAC) Calculator — Free Tool

Calculate what it actually costs to acquire each new customer — across all your marketing channels.

Customer Acquisition Cost (CAC) Calculator

See how much you spend to acquire each new customer — and which channels are most efficient.

Why CAC matters

CAC tells you if your marketing is sustainable. If your CAC is higher than what customers pay, you're losing money on acquisition.

LTV:CAC ratio: A healthy business has an LTV:CAC ratio of at least 3:1. If yours is lower, you're spending too much to acquire customers.

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Know what each customer really costs

If you don't know your CAC, you don't know if you're profitable.

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Customer Acquisition Cost (CAC) Calculator — Free CAC Calculator | Free AI Tool