WhatsApp Assistant: Create Content On The Go

Here's the game-changer: Your clients already use WhatsApp. They don't need to download an app, create an account, or learn a new interface. They just send a message. 'Create 3 posts about our summer promotion.' The WhatsApp Assistant understands the request, asks clarifying questions if needed, and generates content in their brand voice. Your client sees the preview directly in WhatsApp and responds with 'sim' (yes) or 'não' (no). That's it. No friction. No complexity. Just instant content creation and approval, all within the messaging app they use every day. This is how content creation should work: fast, simple, and accessible from anywhere.

Beyond on-demand content creation, the WhatsApp Assistant supports automated content packs delivered on your schedule. Set up recurring content generation for weekly, bi-weekly, or monthly delivery. Content packs arrive directly in WhatsApp, ready for review. You receive a curated batch of posts—typically 5-10 pieces—all aligned with your brand voice and content strategy. Review each post individually: approve what works, reject what doesn't, or request revisions. The system tracks your approval patterns and learns your preferences over time. This scheduled workflow ensures consistent content creation without manual requests. You're always prepared with fresh content, and your approval process stays simple: review, approve, or reject—all from WhatsApp. Approved content automatically flows to your agency dashboard for scheduling and publishing.

Flexibility is built into every conversation. By default, the WhatsApp Assistant generates a single post—perfect for quick content needs. But when clients need multiple options, they can request 2-5 posts in one conversation. 'Create 3 posts about Lisbon' generates three different posts, each with unique angles and messaging. Clients can then approve multiple posts from the list, selecting the ones they like best. After approval, clients can request AI-generated images for their posts. The system uses intelligent retry logic with fallback models to achieve 60%+ success rate, ensuring your posts have compelling visuals even when the first attempt fails. Images are automatically attached to approved posts and ready for publishing. This gives you the speed of single-post generation with the flexibility of multi-post creation when needed. Every approval is tracked, every post is linked to your agency dashboard, and every conversation is logged for quality control and analytics.

Every WhatsApp conversation is tracked in your agency dashboard. The Activity Tracking feature gives you complete visibility into all conversations, content generation, and approvals. Filter by intent type, user, date range, or status. See which clients are most active. Monitor content quality. Export conversation data for reporting. The Integration Settings page lets you configure phone numbers, workspaces, locales, and allowed intents. Set default workspaces for routing conversations. Choose which languages your integration supports. Control which content intents are available. This isn't just a WhatsApp feature—it's a complete agency workflow that integrates seamlessly with your existing Bolta dashboard. You have full control and complete visibility.

The WhatsApp Assistant speaks your client's language. With support for Portuguese (Portugal and Brazil), Spanish (Spain and Mexico), English (US and UK), French, German, Italian, Japanese, Chinese, Korean, and Arabic, you can serve clients worldwide. Language detection is automatic, and content is generated in the correct language with less than 5% failure rate. The system validates language output, rejects nonsense messages, and ensures clean, professional content every time. Whether your client is in Lisbon, São Paulo, Madrid, or New York, they get content in their language, matching their brand voice, delivered through the messaging app they use every day.