How much content ever reaches a human decision

Approved and rejected posts both count as decided — someone looked and chose. The majority of created content never gets that far.

How much content ever reaches a human decisionHow much content ever reaches a human decision. Bar chart, values in percent. Reached a human decision: 28.3%, Never reached a decision: 63.1%, In flight or failed: 8.1%.0%25%50%75%100%28.3%Reached ahuman decision63.1%Never reacheda decision8.1%In flight orfailed
How much content ever reaches a human decision
CategoryValue (percent)
Reached a human decision28.3%
Never reached a decision63.1%
In flight or failed8.1%
Source: Bolta AI Social Media Benchmark 2026
How much content ever reaches a human decision — Bolta Benchmark 2026 | Bolta