Where AI-assisted social content actually ends up Every post created in the window, by final state. The two largest slices are both failures of review rather than of writing: content that expired waiting for a decision, and content never submitted for one.
Where AI-assisted social content actually ends up Where AI-assisted social content actually ends up. Bar chart, values in percent. Published: 25.3%, Expired unreviewed: 46.4%, Never submitted: 16.7%, Rejected: 3%, Still in flight: 6.2%, Failed to publish: 1.9%. 0% 25% 50% 75% 100% 25.3% Published 46.4% Expired unreviewed 16.7% Never submitted 3% Rejected 6.2% Still in flight 1.9% Failed to publish Where AI-assisted social content actually ends up Category Value (percent) Published 25.3% Expired unreviewed 46.4% Never submitted 16.7% Rejected 3% Still in flight 6.2% Failed to publish 1.9%
Source: Bolta AI Social Media Benchmark 2026