---
title: "Bolta Research"
description: "Original research on how teams actually work with AI-generated social media content, measured from aggregated Bolta product data."
canonical_url: "https://bolta.ai/research"
markdown_url: "https://bolta.ai/research.md"
last_updated: "2026-07-13"
content_type: "company"
publisher: "Bolta"
---

# Bolta Research

Source: https://bolta.ai/research
Last updated: 2026-07-13

Original research on how teams actually work with AI-generated social media content, measured from aggregated Bolta product data.

## Summary

Bolta Research publishes measured, methodology-first studies about AI-assisted social media work: what humans do with an AI draft, how much they edit it, how often a scheduled post actually publishes, and how cadence changes over time. Every study states its cohort, observation window and minimum cohort size, and ships with a downloadable dataset once its figures are released.

## Who this is for

- Researchers and analysts studying AI-assisted content workflows
- Marketing and social media teams evaluating AI drafting
- Journalists and operators looking for measured benchmarks rather than vendor claims

## Core capabilities

- Benchmarks drawn from real product telemetry rather than surveys or vendor estimates
- Explicit methodology on every study: cohort definition, observation window, sample size and minimum cohort size
- Charts published as static images with a machine-readable dataset alongside them
- Stable permalinks for individual charts so a figure can be cited or embedded on its own

## Limitations and boundaries

- Every figure is a cohort aggregate. No per-workspace, per-account or per-user value is published, and no post content, draft text or identifiable customer material is released in any form.
- A cell is only reported when at least the declared minimum number of workspaces sits behind it; platforms or periods below that threshold are withheld rather than estimated.
- Aggregates are computed from Bolta's own product telemetry. They describe how teams using Bolta behave, not the social media industry as a whole.

## What Bolta Research measures

The programme measures the operating reality of AI-assisted social media: the outcome of a human review on an AI draft (approved as written, approved after editing, or rejected), how far the published text drifts from the draft, how reliably an approved post reaches each network, and how posting cadence behaves over time for teams that stay past their first month.

## How studies are published

A study is only listed as published once its underlying dataset is complete. Until then the page exists but stays out of sitemaps, carries no figures, and publishes no dataset file. When a study does publish, its numbers, its CSV and its charts are generated from the same source file, so a chart and the table beneath it cannot disagree.

## Reusing this research

Published datasets are released for reuse with attribution to Bolta and a link to the canonical study page. Individual charts have their own permalinks and can be embedded directly.

## Relevant links

- [Research hub](https://bolta.ai/research)
- [Guides](https://bolta.ai/guides)
- [Pricing](https://bolta.ai/pricing)
- [Create an account](https://bolta.ai/register)