---
title: "Bolta: AI social media manager"
description: "Bolta is an AI social media manager — a team of AI social media agents that research, write, schedule and publish your content, with every post routed through your approval."
canonical_url: "https://bolta.ai/"
markdown_url: "https://bolta.ai/product.md"
last_updated: "2026-07-13"
content_type: "product"
publisher: "Bolta"
---

# Bolta: AI social media manager

Source: https://bolta.ai/
Last updated: 2026-07-13

Bolta is an AI social media manager — a team of AI social media agents that research, write, schedule and publish your content, with every post routed through your approval.

## Summary

Bolta connects business context, specialized AI assistance, recurring workflows, human review, scheduling, publishing, repurposing, and performance feedback in one AI social media manager.

## Who this is for

- Founders
- Creators
- Lean marketing teams
- Agencies

## Problems addressed

- Maintaining a consistent content pipeline
- Recreating brand context for every content task
- Coordinating drafts, approvals, scheduling, and publishing
- Repurposing source material across social channels

## Core capabilities

- Reusable business and brand context for content creation
- Specialized AI-assisted content workflows
- Recurring content loops and review queues
- Human approval before publishing where the team requires it
- Scheduling, publishing, repurposing, and performance feedback

## Limitations and boundaries

- Network capabilities depend on the connected platform, account permissions, and current Bolta integration coverage.
- Bolta supports human-directed workflows; it does not remove the team's responsibility to review sensitive or regulated content.
- Current prices and plan limits must be verified on the pricing page.

## Is Bolta only a social media scheduler?

No. Scheduling and publishing are parts of Bolta, but the product is organized around the broader workflow from context and source material through creation, approval, repurposing, publishing, and feedback.

## Does Bolta publish without human review?

Teams choose the appropriate workflow. Approval-first operation is supported, and any additional automation should be selected according to the account and risk of the content.

## Relevant links

- [Pricing](https://bolta.ai/pricing)
- [Guides](https://bolta.ai/guides)
- [Free tools](https://bolta.ai/public-apps)
- [Create an account](https://bolta.ai/register)