---
title: "Extract Business DNA: Bolta MCP tool"
description: "Automatically extract and generate a Business DNA profile from your website URL or description. AI analyzes your brand to produce mission, values, audience, and positioning data."
canonical_url: "https://bolta.ai/integrations/openclaw/tools/extract-business-dna"
markdown_url: "https://bolta.ai/integrations/openclaw/tools/extract-business-dna.md"
last_updated: "2026-07-13"
content_type: "integration"
publisher: "Bolta"
---

# Extract Business DNA: Bolta MCP tool

Source: https://bolta.ai/integrations/openclaw/tools/extract-business-dna
Last updated: 2026-07-13

Automatically extract and generate a Business DNA profile from your website URL or description. AI analyzes your brand to produce mission, values, audience, and positioning data.

## Summary

Extract Business DNA is a Bolta MCP tool in the Business DNA category. An MCP client such as Claude, ChatGPT, Cursor, or OpenClaw can call it once the workspace API key is connected.

## Who this is for

- Developers building on the Bolta MCP server
- Teams automating Bolta from an AI assistant

## Core capabilities

- Onboard a new brand by automatically extracting its identity
- Generate a Business DNA profile from a company website
- Quickly set up brand positioning data for a new client

## Limitations and boundaries

- Every call runs with the permissions of the connected Bolta API key and is scoped to that workspace.
- Tool availability depends on the current Bolta plan, connected networks, and account permissions.
- Tool names and parameters can change; confirm the current schema against the live MCP server before shipping an automation.

## Example prompts

"Extract Business DNA from our website bolta.ai" "Analyze our company and create a Business DNA profile" "Set up brand identity from our landing page"

## Relevant links

- [All Bolta MCP tools](https://bolta.ai/integrations/openclaw/tools)
- [Get Business DNA](https://bolta.ai/integrations/openclaw/tools/get-business-dna)
- [List Business DNA](https://bolta.ai/integrations/openclaw/tools/list-business-dna)
- [Create Voice Profile](https://bolta.ai/integrations/openclaw/tools/create-voice-profile)
- [OpenClaw integration](https://bolta.ai/integrations/openclaw)
- [Bolta pricing](https://bolta.ai/pricing)