Hey, friend! Let’s talk about the hot mess that is content moderation on Threads and Instagram. If you’ve been on these platforms lately, you know it’s been a wild ride, and not in a good way. Adam Mosseri, the head honcho of Instagram, is finally owning up to the chaos surrounding their moderation processes. Spoiler alert: it’s not pretty.
The Struggles Are Real
This week, I heard stories of accounts being deleted left and right for ridiculous reasons. Like, come on! My account got yanked because Meta thought I was underage, and a colleague’s account was locked over a dark joke about heatwaves. Seriously? “Threads Moderation Failures” is trending, and it’s about time Meta listened to the complaints.
Mosseri admitted that they messed up. One of their tools broke and didn’t give human reviewers the context they needed before making these bizarre calls. So, instead of making informed decisions, they were just slashing and burning, and we’re paying the price.
Fixes Are Coming (Sort of)
Mosseri has assured us that they’re fixing things, and honestly, I hope it’s true. He’s acknowledged that their human reviewers were operating in the dark—literally—making calls without understanding the context of posts. “We need to do better,” he says. Well, yeah, no kidding! The whole appeal process can feel like pulling teeth, and let’s be real, it’s mentally exhausting.
But here’s the kicker: he didn’t clarify why some posts and accounts just vanish without a trace. How is that fair? If you’ve ever felt the frustration of losing content or getting penalized for using common words like “cracker” or “saltines,” you’re not alone. People are getting their accounts penalized for the weirdest things, and Mosseri just brushes it off.
Post by @mosseriView on Threads
The Bigger Picture
The moderation chaos isn’t just about our accounts. It reflects a larger problem in the way Threads and Instagram handle user content. If they’re serious about improving, they need to stop with the overreach and start being fair. Let’s hope Mosseri and the team are listening because we want a platform where we can share freely without living in fear of getting banned for saying something they misinterpreted.
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