Threads, the new app by Instagram, has quickly taken the social media world by storm. With over 130 million active users, it’s clear that Threads is becoming a major player, especially for brands trying to connect with new audiences. But how do you stand out in such a fast-paced environment? This guide will show you how to use Threads like a pro and grow your brand to its full potential.
Why Threads Is a Game-Changer
In many ways, Threads feels like the natural successor to platforms like X (formerly known as Twitter). But what makes Threads special is its decentralized nature, allowing users to take more control over their privacy and content. It’s a space where authentic conversations happen, and if you’re not already there, you’re missing a huge opportunity.
With a young, diverse user base, and brands like Pizza Hut, American Airlines, and Canva already making waves, Threads is quickly becoming a hub for creative and meaningful marketing.
Three Must-Know Tips for Sharing Media on Threads
Want to know how to get your media posts to pop? Threads recently dropped some insider tips to boost your post performance:
- Add Text to Media: Whether it’s a video, photo, or carousel post, adding some text makes all the difference. It gives context and makes your media more engaging.
- Optimize for Quality: On mobile, head to Settings > Account > Media Quality and select “Upload the highest quality” to make sure your visuals look sharp. On the web, this is done automatically.
- Use Alt Text: Accessibility is key. When you attach a file, add a description through the “Alt text” option. It makes your post more inclusive and helps more people engage with your content.
New Feature Alert: Insights on Mobile
Curious about how your posts are performing? Threads has rolled out insights on both iOS and Android. Tap the insights icon on your profile to explore metrics like:
- Profile views from followers and non-followers
- Engagement stats including likes, replies, reposts, and quotes
- Follower demographics like location, age, and gender
This is pure gold for understanding your audience and tweaking your strategy.
Stay Connected with the New Green Dot Feature
Want people to know when you’re online? Threads has introduced a green dot next to your profile when you’re active. For private accounts, only your followers will see it. It’s an easy way to stay engaged and let your community know you’re there in real time.
Quick Tips for Threads on Web
Threads is also stepping up its game on the web, with some awesome features to help you stay on top:
- Pin your Following feed and turn on auto-updates for real-time posts
- Save up to 100 drafts (yes, 100!) so you never miss an idea
- Drag and drop media attachments for faster posting
Who’s Winning on Threads?
Brands that understand the power of meaningful, engaging content are already making waves. Take American Airlines, for example, using humor and conversation starters to boost engagement. Or Canva, which balances fun, educational content with a strong brand voice. The key? Make sure you have something to say before you hit the post.
How to Build Your Threads Marketing Strategy
To crush it on Threads, you need a solid plan. Here’s how to get started:
- Experiment Early: The platform is still growing, so don’t wait to grab your spot. Try new things, interact with others, and see what sticks.
- Watch & Learn: Keep an eye on what’s working for other brands, even those outside your industry. You’ll pick up ideas that can elevate your content.
- Think Outside the Box: Creativity is your biggest asset. Whether it’s memes, motion graphics, or thought-provoking questions, the more unique your content, the more you’ll stand out.
Ready to Level Up Your Threads Game?
We’ve talked about how powerful Threads can be for your brand, but here’s the secret weapon: Bolta.ai. Bolta is here to simplify your Threads experience by letting you schedule posts, organize your content, and keep your presence consistent—because let’s be real, nobody’s got time to manually post all day.
And if you’re serious about growing your community, join the Bolta family. You’ll get insider tips, stay on top of trends, and connect with other creators looking to take their projects to the next level. Don’t wait until you’re playing catch-up—bolt your way to the top!
Ready to dominate? Let’s make it happen together! Check out Bolta.ai and join the community of creators who are threading smarter, not harder.