---
title: "Find the conversations worth joining"
description: "AI social listening that surfaces the conversations worth joining and drafts your reply. From $19/mo — every reply waits for your approval."
canonical_url: "https://bolta.ai/agents/ai-social-listening"
markdown_url: "https://bolta.ai/agents/ai-social-listening.md"
last_updated: "2026-07-13"
content_type: "agent"
publisher: "Bolta"
---

# Find the conversations worth joining

Source: https://bolta.ai/agents/ai-social-listening
Last updated: 2026-07-13

AI social listening that surfaces the conversations worth joining and drafts your reply. From $19/mo — every reply waits for your approval.

## Summary

Bolta monitors the threads, competitors and trends that matter to you, then drafts the reply. You decide which ones are worth your name on them.

## Who this is for

- Founders
- Creators
- Marketing teams
- Agencies

## Problems addressed

- The good conversations happen while you are working: The threads where your answer would actually land peak and die inside a few hours. By the time you scroll past them, the moment is gone and forty people have already said something worse.
- Monitoring is a full-time job nobody has: Keeping tabs on mentions, competitor posts, and the two or three topics you want to own means living in six apps. Most teams check when they remember, which is not a strategy.
- Replies are where the credibility is, and they get skipped: A thoughtful comment on someone else's post often outperforms your own posting. It is also the first thing to fall off the list when the week gets busy.
- Trends arrive as noise, not as a decision: Knowing a topic is spiking is useless on its own. What you need is: here is the specific thread, here is why it is relevant to you, here is a draft.

## Core capabilities

- Competitor and trend monitoring: Track the accounts and topics you care about across the platforms you have connected. Bolta surfaces what moved and why it matters to your positioning, not a raw firehose.
- Comment and reply drafting: For every conversation worth joining, the agent writes a reply in your voice profile — grounded in your Business DNA so it never claims something you do not do.
- Runs on a schedule you set: Agent jobs run on your cadence, so listening is a standing process rather than something that depends on you remembering to scroll.
- Every reply waits for approval: Drafted replies land in the Approve tab at /dashboard/hub alongside your posts. Approve, edit, or reject — nothing is sent under your name until you say so.
- Feeds your own content: What you learn listening becomes what you post. Threads you engage with can seed the next round of drafts instead of disappearing into a browser tab.

## Limitations and boundaries

- Generated content can be incorrect and should be reviewed before publication.
- Availability depends on the current Bolta plan, connected network, account permissions, and integration coverage.
- Current prices and plan limits must be verified on the Bolta pricing page.

## What does Bolta's social listening actually monitor?

Bolta's listening agent watches competitors, topics, keywords, and subreddits across every platform you have connected: LinkedIn, X, Instagram, Threads, Facebook, Reddit, Bluesky and more. It runs as a scheduled job rather than a live firehose, and each run reports what actually changed instead of dumping every mention into a feed.

## Does it reply automatically?

Replies are drafted, not sent. The listening agent writes each response in your voice and places it in your approval inbox, where it waits for you to approve, edit, or reject it. Nothing reaches a competitor's comment section or a subreddit thread until a human has signed off on the wording.

## How is this different from a mentions feed?

A mentions feed reports that something happened and leaves the triage to you. The listening agent ranks which conversations are worth answering, explains why each one made the list, and attaches a draft reply written in your brand voice. You end up approving decisions rather than reading an inbox that never ends.

## Can it also write my own posts?

The listening agent handles conversations rather than original posts. Pair it with a content agent in the same workspace and the two share context: what a competitor thread reveals this week becomes material for next week's drafts. Both agents write through the same voice profile, so the outputs stay consistent.

## Relevant links

- [Related page: /agents](https://bolta.ai/agents)
- [Bolta pricing](https://bolta.ai/pricing)